Blue Tree Group – Investment Banking acted as sole debt advisor to Plan B 17 in a management-buy-out transaction in the media sector

Munich, March 2018: Munich-based investment banking boutique Blue Tree Group is pleased to announce it acted as sole debt advisor to Plan B 17 GmbH in a management-buy-out transaction. Plan B 17 GmbH purchased a majority shareholding in Reflex GmbH in conjunction with the management team. The owner of Plan B 17 GmbH already runs native advertising companies outside of Germany and is aiming to build a large European media company.

Blue Tree Group acted as the sole debt advisor to Plan B 17 GmbH in the management-buy-out transaction of Reflex GmbH. Reflex is a Berlin-based native marketing company for online and offline advertising in Germany’s B2B sector.

Reflex GmbH was founded in 2010 in Berlin and has quickly grown into a highly profitable native advertising company. The company specialises in the lucrative business, finance, health and technology sectors. Reflex’s balanced product portfolio of offline supplements in newspapers and magazines along with its innovative micro-websites provides a unique and comprehensive market approach to the German B2B advertising market. The new owner of Reflex GmbH aims to double its sales within the next five years.

This is Blue Tree Group’s second successful transaction in the European media sector over the last twelve months and its fifth in the last eighteen months. In 2018, the management team of Blue Tree Group anticipates additional transactions in the debt advisory segment due to European increased demand for management-buy-outs.

Blue Tree Group is a boutique investment bank headquartered in Munich. It provides financial advisory services in merger and acquisition, debt and growth capital to family offices, mid-cap enterprises and fast-growing firms in Western Europe. The company is focused on the technology, media and telecom sector. During 2018 Blue Tree Group plans to expand in the industrial sector.