Munich based investment banking boutique Blue Tree Group acted as sole financial advisor to the shareholders of Livario GmbH, a European online retailer and manufacturer of costumes, Dirndl and party articles, in its sale to the US-listed Party City HoldCo Inc. in November 2019.
Emerged from the combination of two fast growing online platforms for costumes and Dirndl in 2016, Livario dominated the online party article market in German-speaking region as of 2019. In order to accelerate the international expansion and to extend Livario’s product range, the shareholders of Livario decided to combine its business with the European retail division of Party City. Party City is a global retailer, distributor and manufacturer of party articles listed at the New York Stock Exchange.
Alexander Raabe: “Teaming up with a global player such as Party City with a comprehensive product portfolio and manufacturing capacities will help Livario to quicker establish the emerging product market for party articles in Europe.”
Joe Hennigan, CFO/COO – International Division, Party City Group: “We are delighted to welcome Livario into our market leading business as we seek to continue to grow the party category within Europe. We are excited to work with the talented Livario management team and benefit from their skills and expertise.”
Blue Tree Group – Investment Banking acted as exclusive financial advisor to the shareholders of Livario in an exclusive strategic disposal process to Party City. Financial terms of the transaction were not disclosed.