“As a managing partner of a small growing family-owned media company with no experience in acquiring companies, Blue Tree Group added real value to the transaction by sophistically structuring the m&a process in parallel to setting up a cash-flow based acquisition financing structure for Xmedia.”
Oscar Nyberg, Managing Partner Xmedia Solutions AG
Company: Xmedia Solutions AG from Switzerland is a leading Agency with a focus on native marketing and magazines.
Situation: In order to drive further expansion in Germany, Xmedia Solutions AG was able to acquire a competitor from Germany. In a high valuation environment a cash flow based acquisition financing and working capital line was needed for the group.
