Joint Venture Advisory for Oney Bank S.A. in the Payment Solutions Sector
Company: Oney Bank S.A is a French and a 100% subsidiary of Auchan Holding. Oney Bank S.A. is a specialist in Point of Sale Financing in Europe.
Situation: As part of the planned European expansion, a strategic partner with a jointly scalable FinTech product had to be found. Therefore, a joint venture should be founded, in which the parties each contribute different assets for the development and marketing of the new company.
Sale of Synfioo GmbH – Logistic Software
Company: Synfioo GmbH provides a platform for real-time supply chain visibility. The software helps customers to build a more efficient and connected supply chain by monitoring intermodal, global transportation processes in real time. Making the entire supply chain more transparent, communicative and providing all stakeholders with actionable and targeted information at the right time.
Situation: In an M&A transaction, Blue Tree Group was asked by Synfioo’s venture capital investors to conduct a comprehensive market sounding including a company valuation. The objective was to decide whether to pursue a received offer for sale, launch an auction or better pursue another round of capital raising. Blue Tree Group identified key potential buyers and conducted a market sounding process on an anonymous basis. This included interviews with potential buyers in addition to typical valuation procedures in order to manifest a robust valuation level in a subsequent auction process.

“Blue Tree Group’s frequent exchange with decision takers of leading software companies in Europe and in the US, in conjunction with its deep understanding of the industry 4.0 software sector massively contributed to the successful trade sale of Industrial Analytics IA GmbH in a competitive and swift m&a process.”
Markus Grundmann, Partner of Senovo Capital Management
Company: Industrial Analytics IA is an innovative predictive maintenance company that uses artificial intelligence (AI) to provide monitoring solutions for performance optimization, preventive maintenance, and vibration analysis for machinery and industrial equipment.
Situation: The shareholders of Industrial Analytics IA GmbH wanted to take on an international strategic partner in order to implement the further growth of the company and to achieve the strategic goals in the best possible way.
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