Privacy Policy
We would like to inform you about which personal data we collect during your visit to our websites, how such data is used, and what options you have in this regard.
Blue Tree Group GmbH
1. Information on the Collection of Personal Data
Personal data means all data that can be related to you personally, e.g. your name, address, email addresses, and user behaviour.
The controller pursuant to Art. 4 para. 7 EU General Data Protection Regulation (DSGVO) is:
Blue Tree Group GmbH
Emil Riedel Str. 2
D-80538 Munich
Legally represented by its Managing Director Dr Michael Daldrup, CCrA
Email: info@bluetreegroup.com
You may contact our Data Protection Officer at advisory@bluetreegroup.com or via our postal address.
When you contact us by email or through a contact form, the data you provide (your email address and, where applicable, your name and telephone number) will be stored by us in order to answer your enquiries. We delete the data collected in this context once storage is no longer necessary or restrict processing if statutory retention obligations apply.
Where we engage commissioned service providers for individual functions of our offering or wish to use your data for marketing purposes, we will inform you in detail below about the respective procedures. In doing so, we will also specify the criteria established for the storage period.
2. Your Rights
(1)
You have the following rights vis-à-vis us with regard to your personal data:
- Right of access;
- Right to rectification or erasure;
- Right to restriction of processing;
- Right to object to processing;
- Right to data portability.
(2)
You also have the right to lodge a complaint with the data protection supervisory authority responsible for us regarding our processing of your personal data.
The contact details are:
Bayerisches Landesamt für Datenschutz
Postfach 1349
91504 Ansbach
3. Collection of Personal Data When Visiting Our Website
(1)
When using the website purely for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (the legal basis is Art. 6 para. 1 sentence 1 lit. f DSGVO):
- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status / HTTP status code
- Amount of data transferred in each case
- Website from which the request originates
- Browser
- Operating system and its interface
- Language and version of the browser software
(2)
In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies are small text files stored on your hard drive and associated with the browser you use, through which certain information is transmitted to the party setting the cookie (in this case, us). Cookies cannot execute programmes or transmit viruses to your computer. They serve to make the website more user-friendly and effective overall.
(3) Use of Cookies
a)
This website uses the following types of cookies, the scope and functionality of which are explained below:
- Transient cookies (see b)
- Persistent cookies (see c)
b)
Transient cookies are automatically deleted when you close your browser. These include, in particular, session cookies. They store a so-called session ID, which enables various requests from your browser to be assigned to the same session. This allows your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close the browser.
c)
Persistent cookies are automatically deleted after a predefined period, which may vary depending on the cookie. You can delete cookies at any time in your browser’s security settings.
d)
You may configure your browser settings according to your preferences and, for example, refuse the acceptance of third-party cookies or all cookies. Please note that you may not be able to use all functions of this website.
e)
We use cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again for each visit.
4. Additional Functions and Services on Our Website
In addition to the purely informational use of our website, we offer various services that you may use if interested. To do so, you will generally need to provide further personal data, which we use to provide the respective service and for which the aforementioned principles of data processing apply.
In some cases, we use external service providers to process your data. These providers have been carefully selected and commissioned by us, are bound by our instructions, and are regularly monitored.
Furthermore, we may transfer your personal data to third parties if participation in promotions, competitions, contractual agreements, or similar services are offered jointly with partners. Further information will be provided when you supply your personal data or in the description of the respective offer below.
Where our service providers or partners are located in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the respective offer.
5. Objection to or Withdrawal of Consent for the Processing of Your Data
If you have given consent for the processing of your data, you may withdraw such consent at any time. Such withdrawal affects the lawfulness of the processing of your personal data after you have communicated it to us.
Where we base the processing of your personal data on a balancing of interests, you may object to the processing. This applies in particular where processing is not necessary for the performance of a contract with you, which we explain in each case in the descriptions of the functions below. When exercising such an objection, we ask that you explain the reasons why we should not process your personal data as we have done. In the event of a justified objection, we will review the situation and either cease or adjust the data processing or demonstrate our compelling legitimate grounds on the basis of which we continue the processing.
Of course, you may object at any time to the processing of your personal data for advertising and data analysis purposes. You may inform us of your objection to advertising using the contact details provided below under the section “Newsletter”.
6. Registration on Our Websites / Accessing Services
(1)
If you wish to obtain services from our websites (e.g. informational material provided by us or results generated by the Unternehmenswert24.de calculator), it is in some cases necessary for you to provide personal data that we require in order to process the transaction. We process the data you provide for the performance of the contractual relationship. The legal basis for this is Art. 6 para. 1 sentence 1 lit. b DSGVO.
You may create a customer account through which we can store your data for future access to services. When creating an account, the data you provide will be stored on a revocable basis. You may delete all additional data, including your user account, at any time in the customer area.
(2)
We are required under commercial and tax law provisions to retain your address, payment, and order data for a period of ten years. However, after [two years], we restrict processing, meaning that your data will only be used for compliance with legal obligations.
(3)
The data transmitted to us by you, for example in connection with the use of the Unternehmenswert24.de calculator, the registration process, or a contact form, i.e. the company-related and personal data you provide (e.g. revenue, operating profit, industry, subsector, interest-bearing liabilities, surplus cash, background of the valuation), will be used either for the implementation and execution of the concluded contractual relationship and/or—where suitable and necessary for this purpose—as a basis for the purposes described in Section 6 paragraphs 4 and 5 of this Privacy Policy.
(4)
Furthermore, if you have obtained services from our websites, we may send you a newsletter by email at regular or irregular intervals regarding similar products or services from our portfolio. Users may object to this at any time by sending an email to newsletter@bluetreegroup.com.
(5)
The collected user data/data records may be used by us as the basis for services offered on our websites, such as the Unternehmenswert24.de calculator, as well as an anonymous basis for further company valuation/market studies, research purposes, and statistical analysis. The resulting user data/data records will only be used in anonymous, aggregated form. In all of the aforementioned types of use, exclusively statistical methods are employed.
(6)
To prevent unauthorised access by third parties to your personal data, particularly financial data, access to our websites is encrypted using TLS technology.
7. Contacting Us
When contacting us (e.g. via contact form, email, telephone, or social media), your information is processed insofar as this is necessary for handling contact enquiries and requested measures.
The processing and response to contact enquiries within the framework of contractual or pre-contractual relationships are carried out for the fulfilment of our contractual obligations or for responding to contractual or pre-contractual enquiries and otherwise on the basis of our legitimate interests in responding to enquiries.
Categories of data processed:
- Master data (e.g. names, addresses)
- Contact data (e.g. email addresses, telephone numbers)
- Content data (e.g. text entries, documents, media files)
Data subjects concerned:
- Communication partners
Purpose of processing:
- Handling communications
Legal bases:
- Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b DSGVO)
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f DSGVO)
8. Newsletter
With your consent, you may subscribe to our newsletter, through which we inform you about our current and interesting offers. The advertised goods and services relate to our entire range of services as presented on this website.
If we receive your email address in connection with a transaction (e.g. retrieval of results through the Unternehmenswert24.de calculator, registration, or downloading information from our websites) and you have not objected to this, we reserve the right to regularly send you offers by email concerning similar products from our portfolio.
We use the so-called double opt-in procedure for registration to our newsletter. This means that after registration, we send an email to the email address provided in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within [14 days], your information will be blocked and automatically deleted after one month. In addition, we store the IP addresses used and the dates and times of registration and confirmation. The purpose of this procedure is to verify your registration and, if necessary, clarify any possible misuse of your personal data.
The only mandatory information required for sending the newsletter is your email address. The provision of any further separately marked information is voluntary and is used to address you personally. Following your confirmation, we store your email address for the purpose of sending the newsletter. The legal basis is Art. 6 para. 1 sentence 1 lit. a DSGVO.
You may withdraw your consent to the use of your email address, the processing and use of your data for the creation of usage profiles, and the sending of the newsletter at any time and unsubscribe from the newsletter. You may declare your withdrawal by clicking the link provided in every newsletter email or by sending an email to Newsletter@bluetreegroup.com.
Please note that when sending the newsletter, we analyse user behaviour. For this analysis, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. For the analyses, we combine the data referred to in Section 3 above and the web beacons with your email address and an individual ID. Links contained in the newsletter also include this ID.
Using the data obtained in this manner, we create a user profile in order to tailor the newsletter to your individual interests. In doing so, we record when you read our newsletters, which links you click on, and derive your personal interests from this information. We link this data to actions you perform on our website.
You may object to this tracking at any time by clicking the separate link provided in every email or by informing us through another contact channel. The information will be stored for as long as you remain subscribed to the newsletter. After unsubscribing, we store the data solely in an anonymous form for statistical purposes.
We use the SendGrid service for the distribution of newsletters. The provider is Twilio Inc., 375 Beale Street, Suite 300, San Francisco, CA 94105. SendGrid is a service that can be used, among other things, to organise and analyse the sending of emails and newsletters. If you provide data such as an email address, it is stored on SendGrid servers in the USA.
SendGrid is certified under the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the United States designed to ensure compliance with European data protection standards in the USA.
With the help of SendGrid, we can analyse the delivery of emails. SendGrid’s privacy policy can be found here:
https://www.twilio.com/legal/privacy
9. Third-Party Services
Hosting
The hosting services we use for the website serve to provide infrastructure and platform services, computing capacity, storage space and database services, security services, and technical maintenance services, which we use for the operation of this website and which are necessary for this purpose.
In this context, we, or our hosting provider, process master data, contact data, content data, contract data, usage data, metadata and communication data, as well as the information referred to in Section 3 above concerning visitors to this online offering, on the basis of our legitimate interests in the efficient and secure provision of this online offering pursuant to Art. 6 para. 1 lit. f DSGVO.
Use of Google Analytics
(1)
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files stored on your computer that enable an analysis of your use of the website.
The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. However, if IP anonymisation is activated on this website, your IP address will first be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide further services related to website and internet usage to the website operator.
(2)
The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
(3)
You may prevent the storage of cookies by adjusting your browser software settings accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent.
You may also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
(4)
This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are processed in truncated form, thereby excluding the possibility of direct personal identification. To the extent that the data collected about you can be attributed to a person, such attribution is immediately excluded and the personal data is deleted without delay.
(5)
We use Google Analytics in order to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offering and make it more interesting for users. For exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield:
https://www.privacyshield.gov/EU-US-Framework
The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f DSGVO.
(6)
Sessions and campaigns are terminated after a specified period of time. By default, sessions end after 30 minutes of inactivity and campaigns after six months. The time limit for campaigns may be up to two years.
Further information from the third-party provider:
Google Dublin
Google Ireland Ltd.
Gordon House
Barrow Street
Dublin 4
Ireland
Fax: +353 (1) 436 1001
Terms of Use: https://www.google.com/analytics/terms/de.html
Privacy Overview: https://www.google.com/intl/de/analytics/learn/privacy.html
Privacy Policy: https://www.google.de/intl/de/policies/privacy
Integration of Google Fonts
(1)
This website uses Google Fonts. This enables us to display attractive fonts on the website and allows for convenient use and improved usability of the website. This is carried out on the basis of our legitimate interests (i.e. interest in the optimisation and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f DSGVO).
(2)
By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. In addition, the data referred to in Section 3 of this Privacy Policy is transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether no such user account exists.
If you are logged into Google, your data will be directly assigned to your account. If you do not wish such assignment to your Google profile, you must log out before activating the relevant function.
Google stores your data as usage profiles and uses it for advertising, market research, and/or the needs-based design of its website. Such evaluation is carried out in particular (even for users who are not logged in) for the purpose of providing needs-based advertising and informing other users of the social network about your activities on our website.
You have the right to object to the creation of these user profiles, whereby you must contact Google in order to exercise this right.
(3)
Further information regarding the purpose and scope of data collection and its processing by the provider can be found in the provider’s privacy policies. There you will also find further information regarding your rights and settings options for protecting your privacy:
https://www.google.de/intl/de/policies/privacy
Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield:
https://www.privacyshield.gov/EU-US-Framework
10. Use and Application of LinkedIn
(1) LinkedIn Insight Tag
We have integrated components of LinkedIn Corporation on this website.
The operating company of LinkedIn is:
LinkedIn Corporation
2029 Stierlin Court
Mountain View, CA 94043
USA
For data protection matters outside the USA, the responsible entity is:
LinkedIn Ireland
Privacy Policy Issues
Wilton Plaza
Wilton Place
Dublin 2
Ireland
The LinkedIn Insight Tag is a small JavaScript code snippet that we have added to our website.
The LinkedIn Insight Tag enables the collection of data relating to visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps, and page views. This data is encrypted, anonymised within seven days, and the anonymised data is deleted within 90 days. LinkedIn does not generally share personal data with us but only provides aggregated reports on website audiences and advertising performance.
Further information regarding LinkedIn plug-ins can be found at:
https://developer.linkedin.com/plugins
Within the scope of this technical procedure, LinkedIn obtains knowledge of which specific subpage of our website is visited by the data subject.
If you are logged into LinkedIn at the same time or at a later point in time, LinkedIn recognises with every visit to our website and throughout the duration of your stay which specific subpage of our website you visit. This information is collected through the LinkedIn component and assigned by LinkedIn to your respective LinkedIn account.
If you activate a LinkedIn button integrated on our website, LinkedIn associates this information with your personal LinkedIn user account and stores this personal data.
LinkedIn generally receives information that you have visited our website whenever you are logged into LinkedIn at the time of accessing our website or log in at a later point in time; this occurs regardless of whether you click on the LinkedIn component or not.
We process personal data for the purposes of online marketing, including in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “Content”) based on users’ potential interests and the measurement of its effectiveness (conversion measurement).
For these purposes, user profiles are created and stored in a file (“Cookie”) or similar technical procedures are used by means of which information relevant to the display of the aforementioned Content is stored regarding the user.
Such information may include, for example, content viewed, websites visited, online networks used, communication partners, and technical information such as the browser used, the computer system used, and information concerning usage times. If you have consented to the collection of your location data, such data may also be processed.
As a general rule, no directly identifiable user data (such as email addresses or names) is stored within the framework of online marketing procedures; instead, pseudonyms are used. This means that neither we nor LinkedIn know the actual identity of users, but only the information stored in their profiles.
The information in the profiles is generally stored in cookies or by similar means. These cookies may subsequently also be read on other websites that use the same LinkedIn online marketing procedure, analysed for the purpose of displaying content, supplemented with additional data, and stored on LinkedIn servers.
In exceptional cases, directly identifiable data may be assigned to profiles. This is the case, for example, if you are a LinkedIn member whose online marketing procedures we use and LinkedIn links user profiles with the aforementioned information. Please note that through the privacy settings of your LinkedIn account you may enter into various agreements with LinkedIn regarding data collection and processing, for example by providing consent during registration.
We generally receive access only to aggregated information regarding the success of our advertisements. However, within the scope of so-called conversion measurement, we can examine which of our online marketing procedures have led to a conversion, i.e. for example to the conclusion of a contract with us. Conversion measurement is used solely for measuring the success of our advertising activities.
Unless otherwise stated, please assume that cookies used are stored for a period of two years.
Where we request your consent for the use of LinkedIn services, the legal basis for the processing of data is your consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. an interest in efficient, economical, and user-friendly services). In this context, we also refer to the information regarding the use of cookies.
Categories of data processed:
- Usage data (e.g. websites visited, interest in content, access times)
- Metadata/communication data (e.g. device information, IP addresses)
Data subjects concerned:
- Users (e.g. website visitors, users of online services)
- Prospective customers
Purposes of processing:
- Tracking (e.g. interest-based/behaviour-based profiling, use of cookies)
- Remarketing
- Visit action analysis
- Interest-based and behaviour-based marketing
- Profiling (creation of user profiles)
- Conversion measurement (measurement of the effectiveness of marketing measures)
- Reach measurement (e.g. access statistics, recognition of returning visitors)
Legal bases:
- Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO)
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f DSGVO)
Right to object (Opt-Out):
We refer to LinkedIn’s privacy notices and opt-out options:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
We additionally recommend the following opt-out options:
Europe: https://www.youronlinechoices.eu
Canada: https://www.youradchoices.ca/choices
USA: https://www.aboutads.info/choices
Cross-regional: https://optout.aboutads.info
LinkedIn also provides options to unsubscribe from email messages, SMS messages, and targeted advertising, and to manage advertising preferences at:
https://www.linkedin.com/psettings/guest-controls
LinkedIn further uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies may be rejected at:
https://www.linkedin.com/legal/cookie-policy
(2) Lead Generation via LinkedIn / Consent to Data Transfer
We use the LinkedIn platform to promote our services and websites.
If you click on one of our advertisements on LinkedIn, we may receive data from LinkedIn that is necessary for processing your enquiry.
If you submit a contact form to us via LinkedIn, your personal data, company data, contact data (such as email address and telephone number), usage data, metadata and communication data, and the URL of your LinkedIn profile, as well as the information referred to in Section 3 above, may be included on the basis of your consent, the performance of a contract and pre-contractual enquiries, as well as our legitimate interests in an efficient and secure means of promotional communication, pursuant to Art. 6 para. 1 lit. f DSGVO.
By entering your data and submitting the respective contact form, you consent to the transfer of data to us and agree that the above-mentioned data may be processed by us for the purpose of contacting you, handling your enquiry, sending the information material requested by you, and for any follow-up enquiries, and that we may contact you for these purposes.
Your consent is recorded by the provider. You may withdraw your consent at any time with future effect. Withdrawal does not affect the lawfulness of processing carried out on the basis of your consent before its withdrawal.
Legal bases:
- Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO)
- Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b DSGVO)
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f DSGVO)
(3) LinkedIn Single Sign-On Login
We offer the use of LinkedIn Single Sign-On login on our websites.
“Single Sign-On” refers to procedures that allow you to log in to our online offering using a user account with LinkedIn via a Single Sign-On process. A prerequisite for Single Sign-On authentication is that users are registered with LinkedIn and either enter the required login credentials into the designated online form or are already logged in with the Single Sign-On provider and confirm the Single Sign-On login via the corresponding button.
Authentication takes place directly through LinkedIn. As part of such authentication, we receive a user ID together with the information that the user is logged in to LinkedIn under this user ID and an ID that cannot be used by us for any other purposes (so-called “User Handle”).
Whether and which additional data is transmitted depends on the data sharing settings selected during authentication and on which data you have released in the privacy settings or other settings of your LinkedIn user account.
Depending on the choices made by the user, different data may be transmitted; typically this includes the email address and user name. The password entered as part of the Single Sign-On process with LinkedIn is neither visible to us nor stored by us.
Please note that the information stored by us may automatically be synchronised with your LinkedIn user account; however, this is not always possible and does not necessarily occur in every case. For example, if your email address changes, you must manually update it in your user account with us.
We may use the Single Sign-On login where agreed, within the framework of or prior to the performance of a contract, where requested by you, where processed on the basis of consent, and otherwise on the basis of our legitimate interests and the interests of users in an effective and secure login system.
Should users decide at any time that they no longer wish to use the connection between their LinkedIn account and our services for the Single Sign-On procedure, they must remove this connection within their LinkedIn user account. If you wish to delete your data stored by us, you must terminate your registration with us.
Categories of data processed:
- Master data (e.g. names, addresses)
- Contact data (e.g. email addresses, telephone numbers)
Data subjects concerned:
- Users (e.g. website visitors, users of online services)
Purposes of processing:
- Contractual services and service provision
- Login procedures
Legal bases:
- Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO)
- Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b DSGVO)
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f DSGVO)
(4)
The applicable LinkedIn privacy policy can be accessed at:
https://www.linkedin.com/legal/privacy-policy
LinkedIn’s Cookie Policy can be accessed at:
https://www.linkedin.com/legal/cookie-policy
Within your LinkedIn account, you can make various privacy-related settings in the privacy preferences, in particular concerning which personal data LinkedIn processes or transmits and in what manner.
11. Currency and Amendments to this Privacy Policy
This Privacy Policy is currently valid and was last updated in May 2020.
Due to the further development of our website and the services offered through it, or due to changes in legal or regulatory requirements, it may become necessary to amend this Privacy Policy.
The current version of the Privacy Policy can be accessed and printed at any time on the website under Privacy Policy.
BlueTree International AG
1. Introduction
This Privacy Policy provides information about the processing of your personal data (hereinafter also referred to as “DATA”) by BlueTree International AG (hereinafter also referred to as “BlueTree International”, the “CONTROLLER”, “us”, “we”, or “our”).
The protection of your DATA is of the utmost importance to us. For this reason, the processing of DATA is carried out in accordance with the applicable data protection laws, such as the EU General Data Protection Regulation (hereinafter “DSGVO”) and the revised Federal Act on Data Protection of 19 June 1992 (hereinafter “DSG”). This Privacy Policy is based on the terminology used in the DSGVO and the DSG (hereinafter collectively referred to as “APPLICABLE DATA PROTECTION LAW”) and is aligned with their provisions.
For requests and concerns relating to the processing of your DATA from persons residing outside Switzerland, BlueTree International is likewise responsible.
2. Who Is the Data Protection Controller and Whom Can You Contact?
The CONTROLLER (DATA CONTROLLER) for the processing of personal data is:
BlueTree International AG
3. For What Purposes Do We Use Your Data?
3.1. Use When Visiting the Website
When accessing our website, your internet browser automatically transmits DATA for technical reasons, even when the website is used solely for informational purposes, in order to ensure correct display as well as stability and security.
The following DATA is stored separately from any other data that you may transmit to us:
- IP address
- Date and time of access
- Access status / HTTP status code
- Browser type/version/language
- Operating system used
- URL of the previously visited website
- Amount of data transferred in each case
- Website from which the request originates
- Browser
- Operating system and its interface
- Language and version of the browser software
This DATA is stored in particular for technically necessary reasons. In addition, we store this DATA for a limited period of time in order to enable attribution to personal DATA in the event of unauthorised access or attempted access to our cloud solution.
The processing of your DATA described in this section is carried out in compliance with the principles of lawfulness, accuracy, proportionality, transparency, purpose limitation, and the consent of the data subject, taking into account the APPLICABLE DATA PROTECTION LAW.
3.2. Use for Email Enquiries
You may contact us via the email address provided on our website:
If you send us an email, we collect, store, and use, where provided, your:
- Name
- Full address details
- Landline telephone number and/or mobile telephone number
- Email address
- Content of your message
Processing is carried out only to the extent necessary for handling your enquiry and corresponding with you.
The DATA collected serves solely the purpose of enabling us to process your request.
The processing of your DATA described in this section is carried out in compliance with the principles of lawfulness, accuracy, proportionality, transparency, purpose limitation, and the consent of the data subject, taking into account the APPLICABLE DATA PROTECTION LAW.
3.3. Use Based on Legal Requirements
We process your DATA in order to comply with legal obligations, such as regulatory requirements and/or retention obligations under commercial and tax law.
APPLICABLE DATA PROTECTION LAW is taken into account as the basis for this processing.
Should we wish to process your DATA for a purpose not mentioned above, we will inform you in advance within the scope of the applicable legal provisions and/or obtain your consent.
4. Cookies
Below we list the tools that we use for product optimisation and for improving customer interaction on our website.
The tools listed use so-called cookies. Cookies are files stored on your device that make it possible to recognise users and serve to make the digital offering more user-friendly and efficient.
You may also access our website without cookies. You may furthermore decide via the settings in our cookie banner which categories of cookies you wish to accept.
To completely prevent the use of cookies by your internet browser, you may disable cookies in your browser settings. In addition, cookies that have already been set can be deleted at any time using an internet browser or other software applications. This is possible in all common internet browsers.
You can find out how to disable and/or delete cookies through the help functions of your internet browser.
Please note that disabling/deleting cookies may result in certain functions of our website no longer functioning fully. Cookies that may be required for specific functions of our website are described below.
Furthermore, the disabling/deletion of cookies only affects the internet browser used in that particular instance. If you use additional internet browsers, the disabling/deletion process must be repeated accordingly.
The DATA stored by a cookie will be retained until the end of the respective cookie’s lifetime or until the cookie is deleted by you.
Further information can be found in the respective privacy policies of the respective providers.
We use your information as part of website analyses in order to make our website more user-friendly and to conduct market research. For this purpose, we use web analytics tools. These tools either use your IP addresses in truncated form or do not use them at all.
The setting of such analytics cookies takes place in compliance with APPLICABLE DATA PROTECTION LAW. As the operator of the website, we have a legitimate interest in analysing user behaviour in order to optimise our online offering.
5. Who Receives Your Data?
Depending on the type of DATA processed by us as the DATA Controller, only specific and relevant organisational units have access to your DATA.
These are the specialist departments involved in providing our services. Through a role and authorisation concept, access within our company is restricted to those functions and to the extent necessary for the respective purpose of processing.
For the fulfilment of the aforementioned purposes, we also transfer your DATA to third parties (e.g. IT service providers acting as “data processors”) with your written consent in accordance with APPLICABLE DATA PROTECTION LAW.
The categories of such recipients are divided as follows:
1. External Service Providers in the EU and/or Switzerland
For the fulfilment of our contractual and legal obligations, we make use of external service providers in the EU and/or Switzerland. These service providers may therefore also receive DATA for these purposes, provided that they maintain confidentiality and comply with our data protection instructions.
BlueTree International uses the services of the following external service provider:
Alphahosting GmbH
06112 Halle
Germany
This list may be amended and supplemented at our sole discretion.
2. Other Recipients
In addition, we may transfer your personal DATA to other recipients, such as authorities, in order to fulfil statutory reporting obligations (e.g. law enforcement authorities or social welfare authorities).
6. Where and for How Long Is Your Data Stored?
To the extent that the DATA is no longer required for the purposes described above, it will be deleted after the expiry of the applicable statutory retention period and blocked from further processing for the remainder of the statutory retention period in accordance with APPLICABLE DATA PROTECTION LAW.
As a general rule, your DATA will be processed for as long as required by our processing purposes, statutory retention obligations, and our legitimate interests for documentation and evidentiary purposes.
7. The Security of Your Personal Data in Accordance with the Principle of Privacy by Default and by Design
BlueTree International shall implement appropriate technical and organisational measures (in particular pseudonymisation of DATA, data minimisation, and restriction of access to the relevant DATA to persons who require such DATA for the purposes of data processing), both at the time of determining the means of processing and at the time of the processing itself, in order to effectively implement data protection principles and integrate the necessary safeguards into the processing. These measures are intended to ensure compliance with the requirements of APPLICABLE DATA PROTECTION LAW and to protect your rights.
This obligation relates to the nature and volume of the PERSONAL DATA we collect, the extent of its processing, and the duration of its storage and accessibility.
Through these measures, it is ensured that your DATA is, by default, not made accessible to an indefinite number of third parties without your intervention.
In the event of a personal data breach, BlueTree International shall notify the competent supervisory authority (the Swiss Federal Data Protection and Information Commissioner (FDPIC)) without undue delay in accordance with APPLICABLE DATA PROTECTION LAW after becoming aware of the breach, unless it is unlikely that the breach poses a risk to your rights and freedoms.
Where the breach is likely to result in a high risk to your rights and freedoms, BlueTree International shall, where possible, inform you of the breach without undue delay in accordance with APPLICABLE DATA PROTECTION LAW.
8. What Rights Do You Have?
In order to provide you with full transparency regarding the collection and use of your information and DATA, we would like to inform you of the rights available to you in this context under APPLICABLE DATA PROTECTION LAW.
8.1 Right of Access
You may request information about how, by whom, for what purposes, and under what conditions your DATA is collected and used.
8.2 Right to Rectification
Naturally, we do not wish to use inaccurate or outdated personal information, for example to avoid misunderstandings or potential harm.
For this reason, you may update or correct the information we have collected about you at any time.
8.3 Right to Restriction of Processing
You may also request that we only use your DATA to a limited extent.
This means that your DATA may continue to be stored but may only be used under restricted conditions (e.g. for the assertion of legal claims).
8.4 Right to Object
Where we collect and use your information and DATA on the basis of legitimate interests, you naturally have the right to object to the use of your information.
8.5 Right to Erasure
Furthermore, we will delete your DATA once it is no longer required for the purposes stated herein and provided that no retention obligations apply to us.
However, if you believe that there is no legal basis for further storage, you may exercise your right to erasure of your DATA.
We are subject to a statutory period of 30 days within which to carry out the deletion of the DATA.
8.6 Right to Data Portability
You also have the right to data portability in relation to all DATA that you have provided to us.
This means that we will provide such DATA to you in a structured, commonly used, and machine-readable format.
9. Consent and Withdrawal of Consent
Where you have granted us consent to process your personal DATA, you may withdraw such consent at any time and without stating reasons.
The withdrawal of consent shall take effect for the future.
The lawfulness of the processing of your DATA carried out up to the time of withdrawal remains unaffected.
10. Changes and Amendments to the Privacy Policy
We reserve the right to amend this Privacy Policy.
The current version of the Privacy Policy is always available at:
Should this Privacy Policy be amended in the future, we will inform you of such changes.
