Joint Venture Advisory for Oney Bank S.A. in the Payment Solutions Sector
Company: Oney Bank S.A is a French and a 100% subsidiary of Auchan Holding. Oney Bank S.A. is a specialist in Point of Sale Financing in Europe.
Situation: As part of the planned European expansion, a strategic partner with a jointly scalable FinTech product had to be found. Therefore, a joint venture should be founded, in which the parties each contribute different assets for the development and marketing of the new company.
Sale of Synfioo GmbH – Logistic Software
Company: Synfioo GmbH provides a platform for real-time supply chain visibility. The software helps customers to build a more efficient and connected supply chain by monitoring intermodal, global transportation processes in real time. Making the entire supply chain more transparent, communicative and providing all stakeholders with actionable and targeted information at the right time.
Situation: In an M&A transaction, Blue Tree Group was asked by Synfioo’s venture capital investors to conduct a comprehensive market sounding including a company valuation. The objective was to decide whether to pursue a received offer for sale, launch an auction or better pursue another round of capital raising. Blue Tree Group identified key potential buyers and conducted a market sounding process on an anonymous basis. This included interviews with potential buyers in addition to typical valuation procedures in order to manifest a robust valuation level in a subsequent auction process.
“Blue Tree Group’s frequent exchange with decision takers of leading software companies in Europe and in the US, in conjunction with its deep understanding of the industry 4.0 software sector massively contributed to the successful trade sale of Industrial Analytics IA GmbH in a competitive and swift m&a process.”
Markus Grundmann, Partner of Senovo Capital Management
Company: Industrial Analytics IA is an innovative predictive maintenance company that uses artificial intelligence (AI) to provide monitoring solutions for performance optimization, preventive maintenance, and vibration analysis for machinery and industrial equipment.
Situation: The shareholders of Industrial Analytics IA GmbH wanted to take on an international strategic partner in order to implement the further growth of the company and to achieve the strategic goals in the best possible way.
“We are delighted to welcome Livario into our market leading business as we seek to continue to grow the party category within Europe. We are excited to work with the talented Livario management team and benefit from their skills and expertise.”.
Joe Hennigan, CEO -International Division Party City Group
Company: Livario GmbH is the market leader in the DACH region in the online sector for the manufacture and sale of dirndls, costumes and party articles.
Situation: In order to fuel Livario’s next stage of growth and to achieve its strategic goals, Livario’s shareholders wanted to partner with a leading strategic player with international relevance.
Expansion Financing for the Food Tech Company Rainforest AG – Food Tech
“Blue Tree Group’s expertise in financial modelling and designing capital structures for growth companies in conjunction with its deep industry know-how on consumer brands helped us negotiating structures and terms with our financial partner in a swift manner.” .
Albana Rama, CEO & Founder – The Rainforest Company AG
Company: The Rainforest Company is the European pioneer for products based on açai, a healthy superfood from the Brazilian rainforest. Protective to the rainforest, wild açai berries are hand-harvested and purchased directly from smallholder farmers in Brazil. The Company supports projects benefiting the rainforest and its native
communities.
Situation: Blue Tree Group advised the management team of The Rainforest Company by structuring the financing as well as advised the management team in its negotiations with alternative financial sponsors. Blue Tree Group is pleased to announce that The Rainforest Company has successfully integrated a revolving credit line at favourable conditions which will enable the Company to keep up with its remarkable triple digit growth.
Growth Capital Advisory and Shareholder Disposal of Dracoon GmbH – Cyber Security
With kids gloves” and its experiences in structuring growth capital Blue Tree Group helped to realise the capital increase and it turn DRACOONs success .
Arved von Stackelberg, CEO – Dracoon
Company: Dracoon GmbH is a leading FileSync and Share Solutions company which realised a high digit financing round.
Situation: Dracoon found a complex shareholder structure along its planned finacing round which required a structured finacing.
Acquisition Financing of Xmedia Solutions AG – Native Marketing Software
“As a managing partner of a small growing family-owned media company with no experience in acquiring companies, Blue Tree Group added real value to the transaction by sophistically structuring the m&a process in parallel to setting up a cash-flow based acquisition financing structure for Xmedia.”
Oscar Nyberg, Managing Partner Xmedia Solutions AG
Company: Xmedia Solutions AG from Switzerland is a leading Agency with a focus on native marketing and magazines.
Situation: In order to drive further expansion in Germany, Xmedia Solutions AG was able to acquire a competitor from Germany. In a high valuation environment a cash flow based acquisition financing and working capital line was needed for the group.
Company: Contentbird GmbH is a leading full service content management platform, which is a part of the Blue Tree Group´s Family Offices.
Situation: Contentbird required a pre-series A funding to increase the revenues and finish the development of the product portfolio.
Company: DUNMORE is a subsidiary of a US group, which focuses on the refinement of films by lacquering and metallization and the production of laminates by lamination.
Situation: Due to expiring loans and a rapidly growing business case, DUNMORE Europe GmbH needed a change in bank financing.
Link to press release
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